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    ​​NEIL RAPHAN

    Creative Director • Art Director • Consultant • Instructor

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    SVA NEIL RAPHAN BASIC ADVERTISING 2018

    SVA advertising, school of visual arts

    Not so

    Intro: Day 1

    Lessons and stuff

    1. Seeing Things Differently
    4. What is an Art Director?
    7. Image Resources
    10. Book Covers
    13. Shake up your approach
    2. The Creative Process
    5. Sites for Advertising
    8. Image Editing
    11. Storyboards
    14. Developing Execution
    3. Breaking The Rules
    6. Influential Creative
    9. Using Twitter
    12. Field Trips
    15. Tips for final work
    16. Final Assignment
     

    Assignments 

    Each assignment is designed with a purpose to cover different conceptual areas. From turning negatives to positives, leveraging brand elements, focusing on benefits, or exploring your personal POV, and more.

    The Salvation Army
    Create an App
    Honest Tea
    The Superbowl
    The Northface
    All Type Ads
    Tattoo Parlor
    SpotHero app
    Discovery Channel
    Petfinder.com
    Peloton
    Indoor Skydiving
    Netflix - tbd
    Spritz
    Home Depot
    Citibike
    StressBlock
    Spotify, Pandora
    Virgin Galactic
    Hire Heroes
    GoPro
    Winter Olympics
    Day 1

    SVA NEIL RAPHAN BASIC ADVERTISING 2018

    SVA advertising, school of visual arts

    Not so

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