A convenient solution for quick trips around New York City.The Citi Bike systemfeatures thousands of bikes at hundreds of stations.
Citi Bikes are available 24/7, 365 days a year. Each station has a touchscreen kiosk, a map of the service area and surrounding neighborhood, and a docking system that releases bikes for rental with a card or key.
Imagine not having to commute on a crowded subway. Or not having to sit in gridlock traffic.
Or arriving at work in a good mood. Or seeing New York as a tourist on side streets. Or spending only $14.95 a month vs $200 a month for round trip metrocard.
Biking is great. Get people to do it.
Download the App and check it out>
1. Research Citibike and learn about it.
2. Once you know how it works, think about how it fits into people lives and fill out the Creative Brief attached.
3. Do not create an ad yet. I will need to approve your brief first. Media will be very important for this assignment.
How it Works: www.citibikenyc.com/how-it-works
Facebook: www.facebook.com/CitibikeNYC/
Article: http://www.bicycling.com/culture/advocacy/citi-bikes-changed-my-life