School of Visual Arts, NYC, Adjunct Professor: Advertising Classes & Workshops
MY ADVERTISING CLASSES:
UNDERGRADUATE Integrated Advertising Workshops:
In these advertising workshops, I offer college students more than an introduction to the creative world of advertising. Students are taught how to come up with compelling, persuasive, and creative ideas with an emphasis on Art Direction and Visual Thinking.
Students work on integrated projects as art directors, both conceptually and through craft, and also how to best use their strengths and interests from other visual fields such as Design, Photography, Illustration, Motion, and Typography and apply toward advertising. Students will learn to expand strong campaign ideas via web, social media, video, tv, ambient, event, guerilla--every medium and find the best fit for the idea.
Each student is provided with their own mac workstation and will create work in collaboration and also at home.
Visual assignments/exercises will also be given to strengthen art direction skills. Students will begin developing exciting work for a portfolio. Group projects will enhance collaboration skills. Critiques of student work will strengthen conceptual thinking and strengthen ideas. Good ideas will constantly evolve and be pushed forward until they become great. Do not take the class if you are lazy. Instructors: Neil Raphan, Creative Director & Lea Ladera, Creative Director.
UNDERGRADUATE Production in Motion / The Advertising Process:
This course introduces students to the advertising production process as well as the creative process primarily focusing on commercials, videos, and digital content. We will chronicle the creation of television, video and online content from concept to screen. Topics include briefs, scripts, storyboards, bidding, prep, pre-production, shoots, editorial, and animation. Projects will include team collaboration, visualization, storyboarding, director's treatment, location scouting in NYC, the influence of music, and learning the steps to bring an idea to fruition.
Guest speakers will include agency creative teams, directors, and production personnel. There will be field trips to production facilities in NYC as well. Instructor; Neil Raphan, Creative Director & Hafeez M. Saheed, Executive Producer.
Take a live class remotely! This course is designed to help you create a professional advertising portfolio, without having to commute every week to midtown New York. You'll learn the skills of conceptual advertising, how to strengthen and execute your ideas, and how to prepare your work to be shown digitally. The goal? Getting a good job as an art director or copywriter.
Each week there will be an assignment to create an advertising campaign for a product or service using a wide variety of media. There will also be weekly discussions about award-winning ad campaigns and tips to develop your skills. This course is held in the evening once a week where we meet online with live interaction.
Instructors Neil Raphan, Creative Director/Art & Richard Pels, Creative Director/Copywriter
PRE-COLLEGE Advertising, Design & 3D Workshop: Summer Program:
These are one week, full-day fun workshops that explore the basics of advertising and design. An introduction to concept, exploratory problem solving, and execution for portfolios.
The course is part of a three weeks Pre-College program. Week 2: Form & Color, Instructor: Richard Mehl.
Week 3: 3D Design Concepts, instructor: Kevin O'Callaghan
Advertising Week One will be in the SVA Digital Imaging Center where each student will work on their own advertising ideas and be guided into the execution comp phase. Students will create their ideas as an art director on Mac workstations using Photoshop & Adobe Creative Suite with assistance from college student TAs and instructor. This will be a fun hands-on week where you can: experience events throughout NYC, experience an art college class, and how advertising is done in the real world. Projects include print, social media, and digital. Final student work will be printed using SVA's printing facilities. On the last day of classes, work will be displayed at a student exhibition and reception that is open to parents and the public.