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Executing your idea
The genesis of an idea and building the execution
Idea / story / visual / reference /layout / photoshop layers / design / font selection / tone
Product
Idea / Insight: People with dentures are afraid to eat some types of foods
Explore storyline reference
Idea: Fear No Food
Alternate ways to tell the story. 30/60 seconds, long format with script
Alternate ways to tell the story
Image research and reference
Font research for tone of voice
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