Tips For Final Assignment:
There is still over a week's time to make your work better. These tips can help you improve your work and your grade.
SEEING THINGS DIFFERENTLY>
THE CREATIVE PROCESS>
BREAKING THE RULES>
SITES FOR ADVERTISING>
THE SALVATION ARMY >
HONEST TEA >
uble check your words. Are they too ‘headliney’? Do they sound too much like a headline? Can you tweak the language to be more provocative and persuasive? Can it sound more conversational? I know you guys aren’t ‘writers’ and their are some language barriers, so email me if you need help with words or grammar.
Extra Credit: You can get extra credit by doing the ’Seeing Things Differently’ exercise/assignment. Take something you see everyday and make a visual change to change it’s meaning. Then try and repurpose the visual and use it for advertising.
Don’t forget to put work in progress in your class Google drive folder. If needed, here is a link to some templates in a shared folder to place your work outdoors, etc.
Let me know if you have any questions.
Have fun! Push yourself to make it GREAT!
P.S. Photoshop vs InDesign:
Basically Photoshop is an image manipulation program and InDesign a layout program. I recommend that you use them both. Prepare your art in Photoshop and import the art into a page(s) in InDesign. This way it’s easier to focus on layout and design and type options.
If you import your background art, you can duplicate the page and then try various layouts—a different one on each page. Different logo placements/sizings. Different crops of the visual. Or import different versions of the visual. Then you can easily toggle back and forth between pages and make decisions. It is much more useful than doing different versions in Photoshop. You can also tweak type better and it’s much easier to navigate the pages than folders or groups in psd. This is also how it’s done in the real word in an agency.
It’s also easier to print from and will help you keep pages a consistent size.