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In an interview, here’s what Kentucky Derby winner Jose Ortiz attributes to winning:
What is takes to win...
Radvertising
1 min read
The Art of Learning vs Doing:
Over 20+ years of working at some of the world’s top creative agencies—including Saatchi & Saatchi and DDB—I’ve always carved out time to teach in the Undergraduate and Continuing Education departments at the School of Visual Arts. In that time, my methods in work and in teaching have continually evolved to keep pace with an industry in flux. Through it all, I’ve realized that future art directors and copywriters still want the same thing: to build a standout portfolio and br
Radvertising
1 min read
AI Isn’t an Advantage Anymore When It Comes to Building an Advertising Portfolio. It's an equalizer.
Today, your work can now look as good as everyone else’s — and everyone else’s can look as good as yours. And that’s the problem. In the blink of an eye, generative AI has surpassed Photoshop’s learning curve as the go-to tool for anyone building an art director or copywriter ad portfolio. So… what’s your advantage now? The answer: Stronger ideas. That’s exactly why more and more of our Continuing Education students enroll in SVA's Online Ad Portfolio course. To improve the
Radvertising
1 min read
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