And craft should include where the audience will be most receptive to your message--and in a way, interactive, becoming a participant in it.
While much digital content is thought of as interactive, I do think it’s mostly passive scrolling.
Outdoor is different. It's about context.
In media, they call it "Aperture." It should also be top of mind for creative work -- it's where the environment does half the selling for you.
Here are a few student examples from our Online Ad
