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SVA advertising, school of visual arts

Your image. Your pov.

Pretty good shot of Eddie  Murphy.

Take your time viewing it, as well as the others.


What mood, tone or message does each convey to you?

Next >

Eddie 2

Explore and give it another look. Here I went monochromatic 4c and adjusted curves for a silver gelatin print look. It's starting to look more unique to me.

And I'm focusing more on the piercing look in his eyes    >

Next >

Eddie 3

Here I wanted to tweak it to a duotone with some more warmth. Now I'm liking this one better    >

Next >

Here my thinking shifted to

what if I wanted to make the

point that he's a pop culture

icon.  Of course Warhol does this best.

Next >

Eddie 4
Eddie 5

How far can I push this?

Maybe it's a story about red hot comedians?   


It's feeling even more arresting

to me  >








Next >

The point is, after exploring and tweaking the image I realized that the original which I had liked, now feels kind of ordinary.



Other options gave it a more unique attention getting look.

Each conveys a different feeling.

For any work, any visual, it's up to you to decide which feeling matches your idea.

When working with stock photos,

do not accept the image as is.

Push it to meet your needs.

EddieMurphy7redder copy.jpg
Eddie 6.

What story is your image telling?

Exercise: Select a hi-res image from this folder.   Experiment with different tone, color,  lighting, and/or image tweaking options we discussed in class. Create 5 different versions of the image. Do not add another image to it. This lesson is all about tweaking an existing photo to change its tone and voice, make it more unique, and/or more relevant to your idea.

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