Continuing Education: Online Advertising Portfolio. Instructors / Creative Directors: Rich Pels, Neil Raphan
“Thank you so much… This SVA class was incredible for me, for my goals.
I'm so happy to have some fresh work to show off soon.”
This School of Visual Arts course is designed to help you create a professional advertising portfolio, without having to commute every week to midtown New York. You'll learn the best ways to think creatively and conceptually, how to strengthen and execute your ideas, and how to prepare your work to be shown digitally for your portfolio.
The goal? Getting a great job as an art director or copywriter.
This ad portfolio class will allow you to attend live sessions remotely and get guidance and critique by two award-winning Creative Directors. Each week there will be an assignment to create an ad campaign for a product or service. The assignments we choose will give students an opportunity to show work for a variety of products and services in a wide variety of media to help diversify your advertising portfolio. Our reviews will bring the best out of your advertising ideas across printed and digital platforms.
There will also be discussions about award-winning ad campaigns and tips to develop your art direction and copywriting skills. This course is held in the evening once a week -- online with live interaction. Students may also upload work when they can not attend and get feedback by viewing our recorded sessions. It's for creatives who want to build an ad portfolio, improve the skills they already have, or just want to check out what art direction and copywriting is like.
Neil Raphan, Creative Director/Art Director.
Richard Pels, Creative Director/Copywriter.
Agency experience: Saatchi & Saatchi, BBDO, DDB, Scali.
Combined Awards: One Show Golds, Best of Show, Cannes Lions, Clios, Art Director's Club, Effies, Ad Club of NY, CA Annual, Mobius.
Sample session screens
SVA Advertising mantra