SVA HAFEEZ SAHEED + NEIL RAPHAN BASIC ADVERTISING
Part 1: Choose any of these Tattoo Parlors: Rising Dragon, Grit'n'Glory, or Tattoo Wonderland. Or the Tattoo place that you may have gotten your tattoo from and absolutely love.
Do not come up with a creative idea yet. First get an understanding of what may be special about the place. What do they stand for? Read some reviews online. Then start to fill in the 'brief' that we handed out in class. This will guide your creative solutions.
Part 2: Ideas. Several ways that answer to the brief. Take your time and think deeply. Insights will be very important here. If you have a tattoo think deeply about what your decision process was for the piece and for choosing the artist that did it for you.
Part 3: Define a single minded brand message. Express the idea through any relevant video/moving images media: For example--TV commercial :30 or :15's, long format video, or short video for social media.
Create advertising /content for them! Use any media that you feel is the best way to persuade and connect to your target.
Create a storyboard for your idea.
Make it great and make the brand stand for something. And make it 'The place' for someone desiring to get a tattoo.
Part 4: Use Social Media to Engage Consumers with your Brand
Create a social media campaign that uses assets of your content or conceptual elements of your idea to promote and connect. Use Instagram, Facebook, YouTube, etc. Postings can use gifs, video, photos or illustration. It can also be pre-roll before videos on YouTube.
We will discus further in class.
This week's assignment begins the creative process for the project that will also become your final project -- a Directors Treatment.
The treatment expresses your vision for your advertising idea and storyboard, and includes your point of view and reference for every creative and production aspect in the commercial or video.
This assignment begins with research and insight into the different reasons people may get a tattoo. Developing a deeper understanding into the issue will help you find an interesting way to connect to your target and persuade them with your (advertising) story.
This assignment will provide you with the same experience creative teams go through when developing ideas in an advertising agency.
From brief to concept development, to storyboards and presentation.
Tattoos are an artistic, personal, mysterious, culture-relevant, polarizing, beautiful, dramatic, and at times controversial subject. Tattoos are also a product. People make a purchase. Whether they go to a tattoo parlor for the reputation of the shop, their designs, their attitude, or the artist, they need to have a feeling about the shop and have faith in that brand.
Assignment Part 1:
The assignment includes coming up with an idea, (creative process (link), then expressing your idea/story in a rough storyboard.
A: Choose any of these Tattoo Parlors:
Or the Tattoo place that you may have gotten your tattoo from and absolutely love.
First, get an understanding of what may be special about the shop. What do they stand for?
Read some reviews online and visit their website and social media. Do some deep thinking about what is special or unique about your Tattoo Parlor.
B: Then start to fill in the brief (Link)
This will help define and focus your work. It will guide your creative solutions. Download the BRIEF template to help research and organize your thinking. For that last section of your brief, define a single-minded brand message. What do you want the consumer to know about the tattoo shop?
Think of several ways to express your idea related to the brief. Take your time and think deeply. Insights will be very important. If you have a tattoo, think about what your decision process was for the piece and for choosing the artist/parlor that did it for you.
Do a rough storyboard to express your idea(s). and tell your story. Drawings can be very loose.
It can be for a commercial, :30 sec or :15's, or long format video, or digital content, or social media.
Also, on a separate page write a short explanation of your idea. (1 or 2 sentences are fine).
Use any form that you feel is the best way to persuade and connect to your target. Make it great and make the brand stand for something. Make it 'The place' for someone thinking about getting a tattoo.
Once we approve the idea and 1st draft of your storyboard, you will improve and tighten the storyboard, and then move on to create and design your treatment. This will be developed in stages over a few weeks. We will discuss further in class.
SVA NEIL RAPHAN + HAFEEZ SAHEED