Assignment:
Salvation Army Thrift Store
The Salvation Army Thrift Shops get their items from people who donate them. They sell the stuff and use the money to help the needy. Old clothes, old toys, electronics, albums, furniture, eye glasses, cocktail glasses, vintage jewelry, broken items, over-used items.
Some items are in bad shape. The place smells. It looks crappy. The people are weird. It’s not an inviting shopping experience. It’s an unusual place to shop. But the items are cheap. And occasionally you can find something cool.
It has a lot of negatives. Get someone to shop there!
PART OF THIS ASSIGNMENT:
YOU MUST VISIT THE SALVATION ARMY THRIFT SHOP ACROSS THE STREET FROM SVA.
Immerse yourself. Go to the store. Look around for: 1. The weirdest thing you see 2. The coolest thing you see 3. The most expensive thing you see 4. Something that may have an interesting story behind it 5. Something you would never buy...and something you would buy.
THINK ABOUT:
•WHAT THE STORES OFFER THAT OTHER STORES DONT.
•WHY WOULD SOMEONE SHOP HERE.
•THE COMPETITION: WHERE ELSE DO PEOPLE SHOP FOR THE ITEMS YOU SEE IN THE STORE.
•WHERE DOES ALL THE STUFF COME FROM.
•WHAT KIND OF PEOPLE DONATE STUFF HERE.
•WHAT CAN YOU SAY TO CREATE INTEREST ABOUT THE STORE AND MOTIVATE SOMEONE TO SHOP THERE.
Create an advertisement or a campaign / series of ads that will create interest and persuade someone to shop there. Find a reason and communicate it in a creative and interesting way.
This assignment will be 'print'. Anything in print media. Think what printed media is best for your message. Where should it be?
Magazine? Poster? Outdoor? Bus shelter? Digital ad? Etc.
Goal: Get someone to the store.
