SVA advertising, school of visual arts
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SVA Pre College, Neil Raphan

Assignment: Peloton


Fad? Trend? Or is it the present, future, and best way to stay fit?

We will discuss in class.

Then you will figure out a way--through advertising, social media or digital channels-- to get everyone to want one even if they can't afford the $2000 plus $40 a month price tag.



SVA Pre College, Neil Raphan

Research, insight and profiling the target will begin in our class discussion, followed by breaking down into groups

as mini agencies pitching for the account. Executions will be done as homework and presented the following week.