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Fad? Trend? Or is it the present, future, and best way to stay fit?
We will discuss in class.
Then you will figure out a way--through advertising, social media or digital channels-- to get everyone to want one even if they can't afford the $2000 plus $40 a month price tag.
An Inside Look at the Peloton Bike
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Research, insight and profiling the target will begin in our class discussion, followed by breaking down into groups
as mini agencies pitching for the account. Executions will be done as homework and presented the following week.
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