Assignment:
Home Depot NYC
The stores are a suburban mecca for home improvements.
A few years ago a store opened on 23rd Street in Manhattan. And now there’s another on 58th Street. It's interesting that an iconic big box suburban brand built on DIY home improvements is in a city full of small apartments, single people and varied cultures and lifestyles. It's somewhat of a contradiction.
Assignment:
Find an interesting and creative way to CONNECT to consumers
and make the store RELEVANT to New Yorkers.
The 23rd Street/6th Ave store is only a few blocks from SVA. Go check it out.
Things to think about:
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What is the perception of Home Depot for a city person?
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What are the benefits of shopping there?
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What kind of items do New Yorkers need?
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What is it like living in a NYC and a NYC apartment?
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What is good/bad about NYC apartments?
Use one or more of the following media choices:
Print, Outdoor, Posters,
Digital/Online, Social Media,
Ambient / Guerilla,
PR, Event
Also, before beginning, fill out the Creative Brief given to you in class
and sent to you via email.