Final Assignment: Fall 2015
2 Campaigns needed.
Each campaign must have at least 3 pieces.
Within the 2 campaigns integrated work must be represented. It can be a combination of 2 print pieces and one digital piece. Or 1 digital piece, 1 print piece, 1 outdoor piece, etc. If you have more show more. Only your best work. The selection of media [Context marketing on a website, banner, social media, pr, event, guerilla, viral, outdoor, Youtube, etc] must be relevant to the target audience. Click here to see ad sizes and proportions>
1. The Salvation Army - Thrift Stores
2. Honest Tea
3. Home Depot - NYC
4. Music Streaming Service
5. HireHeroes.org
6. Stress Block
By now you all know what great work is and have the ability to do great work. You just need to focus and put additional thinking and time into it.
Strive for finished meticulously executed work that you obsessed over and made the right art direction decisions for. If using stock images you found online, make sure they are hi-resolution. If it’s low res, your good idea will not look good.
Remember early in the semester you selected what ads you liked from adsoftheworld.com and other sources I have shown — your work can be of that caliber.
Re-think your visuals: are they telling the right story, are they interesting enough, did you tweak the art to look better, have you cropped it in a more interesting way, is your layout interesting or boring, does your ad and words have enough persuasion to it, did you select the proper typeface???
An art director has many options available to communicate the idea:
Visual Photo, Illustration, Line, Paint, texture, color, multimedia, crop, scale…
Type Serif, sans serif, bold, light, italic, hand, loud, quiet, form, flourish, color, size, voice…
Design layout, elements, look and feel, tone, color, graphics…
Color 4c, duotone, monochromatic, b&w, loud, soft, pastel, bold, saturated, de-sat, texture…