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Breaking the rules
How to avoid bad design
How do you avoid bad design if you don't know what it is? Today we'll review some really good advertising design. We'll learn why it is good, how it broke the rules, and why the design and the concepts were successful. Then you'll have a chance to 'ruin a good design' by following conventional thinking and making design mistakes. Once you make these mistakes you'll identify them and hopefully never make them on your projects going forward.
Download the VW document '9 Ways To Improve (Ruin) an AD'
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