Progresso Soup.

This iconic brand has always been known for its "homemade" appeal. Finding the right tonality for humor, humanity and communicating product benefits has helped Progresso gain marketshare over the competition while being outspent 4 to 1.

What happens when your soup has an abundance of awesome ingredients?

 Your parents ever call you at work?

Chefs get embarrasing calls at work too.

 

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