Go-Gurt. Brand Launch
"Hey, lose the spoon." Launched the first kid snack in a tube, Go-Gurt became a pop-culture phenom and one of General Mills’ most successful new product launches ever topping $100 million in sales. We introduced snacks in a tube to youth culture and created the first four years of spots taking the brand from fad to lunch box staple without missing a beat. Later we were brought back in to rejuvenate the brand's image and give it a kick in the pants.
Silver Effie Award for Advertising Effectiveness: New Product Introduction
Stop action 2nd wave promo
1st wave, positioning a portable yogurt snack. Lose the Spoon.