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Fruit by the Foot.
Digital / TV / Animation
Digital/TV Created spots with a purposeful low tech look and online only content including animated shorts. The 'Jack and Bob' series successfully encouraged kids to play with Fruit by the Foot and create user-generated content.
Animated content. Simple premise. Simple animation.
The product is "Longer than you think." Engaging stories on gaming sites based on the unique length of the product.
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