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Fruit by the Foot.


Digital / TV / Animation

Digital/TV Created spots with a purposeful low tech look and online only content including animated shorts.  The 'Jack and Bob' series successfully encouraged kids to play with Fruit by the Foot and create user-generated content.

Animated content. Simple premise. Simple animation. 

 The product is "Longer than you think." Engaging stories on gaming sites based on the unique length of the product.

Anchor 1
neil raphan
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