Continuing Education: Online Advertising Portfolio. Instructors / Creative Directors: Rich Pels, Neil Raphan
Class Portal + Live Sessions
Student Portfolio Work
Class Portal + Live Sessions
ONLINE Continuing Ed
Instructors: Richard Pels, Creative Director, Writer Neil Raphan, Creative Director, Art Director
This 10-session School of Visual Arts Continuing Ed course is designed to help you create an advertising portfolio without having to commute every week to midtown New York.
The goal? Getting you a great job as an art director or copywriter.
What you'll get:
An Online Course designed for conversation, interaction, and detailed live critiques.
Learn the best ways to think creatively and conceptually using your individuality.
The added value of inspiring curated and downloadable asynchronous content.
Ten evenings once a week.
Ten different assignments across all media to diversify your portfolio.
Processes to strengthen and execute your ideas.
Options to prepare your work to be shown digitally for your portfolio.
Continued input from award-winning Creative Directors after class until your portfolio is ready.
“The learning experience and valuable feedback went above and beyond what I expected from an online course during this pandemic time.”
- Linda S., Art Director/Designer
Is this an Online Copywriting class or an Art Direction class?
Both. Before you write and before you have a visual, you need an idea, a fresh advertising concept. That is where this course lives and breathes. We focus on concept first, so your ideas connect, stand out, and persuade in any media or digital platform. Good ideas will be guided into great ideas and campaigns. You will learn to write better, art direct better, and think better.
Our critiques are not lectures. They are two-way conversations about how to make your work better, or how to leave your not-so-good ideas behind and come up with better ones.
“Thank you so much…This SVA class was incredible for me, for my goals.
I'm so happy to have some fresh work to show off soon.”
- Flavio Galvao, Copywriter
Guidance and critique by two award-winning Creative Directors in live online sessions will improve your ideas and approach.
We use a combination of the best technology for online learning, including Zoom, our Canvas portal, mobile app, and additional collaborative software. Students can attend and interact in live online classes and also view asynchronous content and presentations at a time of their choosing. Each week, there will be an assignment to create an ad campaign for a product, service, or cause-related event/company.
The assignments cover a range of products and services in a wide range of media. If you have content creation experience with social platforms like TikTok, Instagram, or other platforms we encourage using along with your big idea. This will help you begin your advertising portfolio or enhance your current portfolio. For graphic designers seeking to bridge the gap between design and advertising, this class will help you raise the bar and improve your portfolio through fresher persuasive concepts and executions, bringing your work and abilities to the next level.
While this is happening, you are on your way to creating or enhancing your ad portfolio. Having a top-level creative portfolio is the best way to begin your art director or copywriter career and the best way for current art directors and copywriters to improve their careers.
“It seriously might be my favorite class I've ever taken;
The insights, feedback, and critiques are so thorough and eye-opening”
- Sophie Leng, Art Director
We combine real-world experience at many of New York's top creative ad agencies with years of teaching experience at SVA.
Throughout our careers, we've always made time to give back and teach. Our classes continually adapt as the industry evolves. We focus on ideas first, in any manner you can express them. Then we dig deep into your ideas to give direction. This is not a 'that's a good ad/that's a bad ad' class.
Our in-depth discussions and reviews will bring the best out of your advertising ideas across all media and any platform. If unable to attend a session, your work will still get reviewed, and the critique and advice will be available online from our video-recorded class sessions.
Generally, students leave with several final campaigns for their advertising art director or copywriter portfolios. Adobe Creative Suite programs are free for our students who prefer to use them but are not at all necessary for this course. Options and guidance on putting your portfolio online will be discussed toward the end of the semester.
Who takes this advertising class?
Anyone interested in pursuing a creative career in advertising as an art director or copywriter, current Jr art directors, graphic designers, and copywriters looking to improve their jobs, or simply those interested in creative advertising.
We've had students from varied locations providing an eclectic mix of ideas: From New York City, Brooklyn, Chicago, Los Angeles, Seattle, Boston, Ohio, Minnesota, Pennsylvania, Washington, DC, Rochester, Texas, and Hoboken, to Vancouver, Brazil, Italy, China, Japan, London, and more.
“I've found yours and Rich's knowledge invaluable.”
Stay connected with our App 24/7
“Thank you both so much for such a great semester... I learned a lot and we'll definitely be working on editing our three campaigns...”
- Audrey Siaw-Asamoah, Copywriter
We will discuss relevant topics and news related to advertising and building your portfolios. Including reviews of current and past creatively awarded advertising campaigns, how to see things differently, enhancing stock imagery, options to put your portfolio online, job-seeking tips, interview tips, top 20 agencies, pre-recorded videos, media relevance, tons of asynchronous content for ad hounds, and more.
We strive to help you master your craft in a creatively rewarding career.
The School of Visual Arts Continuing Education department leads the creative advertising education field.
It is grounded in the school's heritage of innovative conceptual advertising that can integrate across all media.
SVA continues to launch and revitalize the careers of countless copywriters and art directors.
“The best online class I have ever taken.
Apart from your good teamwork, I think the selection
of brands is vast, entertaining, and engaging.”
Neil Raphan, art. Rich Pels, copy.
Saatchi & Saatchi, BBDO, DDB, Oglivy.
Brands: Pepsi, Doritos, Mercedes, Volkswagen, P&G, Tide, Old Spice,
Iams Pet Food, General Mills, Cheerios, Seagrams.
Awards: One Show Golds, Best of Show, Cannes Lions, Clios,
Art Director's Club, Effies, Ad Club of NY, CA Annual, Mobius.
“The way you and Rich collaborated in designing the class and critiquing the work was a great window into the copywriter/art director dynamic.”
-Hannah Anderson, Copywriter