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Progresso Soup is an iconic brand that has always been known for its "homemade" appeal. Finding the right tonality for humor, humanity, and product benefits has helped Progresso gain market share over the competition while being outspent 4 to 1.
Below we will discuss the Brief, Strategy, and genesis of developing the idea and storyboards that led to the shoot.
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Brief > Idea> Key Frame > Script > Agency Story board > Artist Story board >
Animatic/VSB > Final spot
Storytelling/
Storyboards
HAFEEZ SAHEED + NEIL RAPHAN BASIC ADVERTISING
BRIEF:
KEY FRAME: TV IDEA
STORYBOARD:
STORYBOARD PRESENTATION
VIDEO STORYBOARD
VIDEOSTORYBOARD : TESTING
ADDITIONAL EXECUTIONS:
ADDITIONAL EXECUTIONS:
FINAL SPOT:
1/2
KEY FRAME: TV IDEA. B.
STORYBOARD DEVELOPMENT
VIDEO STORYBOARD
VIDEO STORY BOARD : TESTING
FINAL SPOT
SVA HAFEEZ SAHEED + NEIL RAPHAN BASIC ADVERTISING
Not so
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