Progresso Soup is an iconic brand that has always been known for its "homemade" appeal. Finding the right tonality for humor, humanity and product benefits has helped Progresso gain marketshare over the competition while being outspent 4 to 1.

Below we will discuss the Brief, Strategy and genesis of developing the idea and storyboards that led to the shoot.

Idea> Key Frame > Script > Agency Story board > Artist Story board > Animatic/VSB > Final spot

Storytelling/

Storyboards

SVA NEIL RAPHAN BASIC ADVERTISING

SVA advertising, school of visual arts

KEY FRAME: TV IDEA

STORYBOARD:

STORYBOARD PRESENTATION

VIDEO STORYBOARD

VIDEOSTORYBOARD : TESTING

ADDITIONAL EXECUTIONS:

ADDITIONAL EXECUTIONS:

1/2

FINAL SPOT:

KEY FRAME: TV IDEA. B.

STORYBOARD DEVELOPMENT

VIDEO STORYBOARD

VIDEO STORY BOARD : TESTING

FINAL SPOT

SVA NEIL RAPHAN BASIC ADVERTISING 

SVA advertising, school of visual arts