Progresso Soup is an iconic brand that has always been known for its "homemade" appeal. Finding the right tonality for humor, humanity and product benefits has helped Progresso gain marketshare over the competition while being outspent 4 to 1.
Below we will discuss the Brief, Strategy and genesis of developing the idea and storyboards that led to the shoot.
Idea> Key Frame > Script > Agency Story board > Artist Story board > Animatic/VSB > Final spot
SVA NEIL RAPHAN BASIC ADVERTISING
KEY FRAME: TV IDEA
VIDEOSTORYBOARD : TESTING
KEY FRAME: TV IDEA. B.
VIDEO STORY BOARD : TESTING