Progresso Soup is an iconic brand that has always been known for its "homemade" appeal. Finding the right tonality for humor, humanity, and product benefits has helped Progresso gain market share over the competition while being outspent 4 to 1.
Below we will discuss the Brief, Strategy, and genesis of developing the idea and storyboards that led to the shoot.
Brief > Idea> Key Frame > Script > Agency Story board > Artist Story board >
Animatic/VSB > Final spot
HAFEEZ SAHEED + NEIL RAPHAN BASIC ADVERTISING
KEY FRAME: TV IDEA
VIDEOSTORYBOARD : TESTING
KEY FRAME: TV IDEA. B.
VIDEO STORY BOARD : TESTING