SpotHero is an app that works in major cities like New York and Chicago that have car parking issues.
Here are some of its benefits:
•eliminate a lot of time looking for spot.
•prevents getting ripped off from a parking lot attendant
•Reserves a spot for you
•Discounts the price off of regular rates
•Compares rates of lots in any location you choose
Research: Visit spothero.com and scroll down the page and read about the service. Also watch the videos.
Download the app and try finding a spot in NYC. Put yourself in the mindset of either a daily commuter that parks in NYC or a visitor driving in for an event.
DOWNLOAD AND FILL OUT THE BRIEF DOCUMENT and BASE YOUR CREATIVE IDEAS ON THE BRIEF
Use your Brief Template to develop a strategy and approach to motivate someone to use the App.
Ideas first. Then executions.