SVA advertising, school of visual arts
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SVA Pre College, school of visual arts
spothero

SpotHero is an app that works in major cities like New York and Chicago that have car parking issues.

Here are some of its benefits:

•eliminate a lot of time looking for  spot.

•prevents getting ripped off from a parking lot attendant

•Reserves a spot for you 

•Discounts the price off of regular rates

•Compares rates of lots in any location you choose

Assignment:

Research: Visit spothero.com and scroll down the page and read about the service. Also watch the videos.

Download the app and try finding a spot in NYC. Put yourself in the mindset of either a daily commuter that parks in NYC or a visitor driving in for an event.

 

DOWNLOAD AND FILL OUT THE BRIEF DOCUMENT and BASE YOUR CREATIVE IDEAS ON THE BRIEF

Use your Brief Template to develop a strategy and approach to motivate someone to use the App.

 

Ideas first. Then executions.