A strategic Art Director/Creative Director with a track record of solving difficult advertising and marketing problems.
I’ve revitalized old brands and launched new brands to over 100 million dollars in sales. Using a diverse set of skills and disciplines the work covers TV, Web, Social Media, Print. Every medium. Traditional and Digital. The key for me is understanding the client's business, focusing on the brand and consumer insights and finding the best creative way to motivate the target.
It’s an approach that has worked over and over and I never stop until I nail it.
Awards: One Show, Art Director's Club, Clios, Effies, Ad Club of NY, Mobius, Adweek Media Plan of the Year.
Published work: Archive, Adweek, Ad Age, Creativity.
phone: 212.804.8650 Twitter:@Radvertising
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