Cheerios. 'Now's the time.'

Cheerios is an iconic brand, but needed to connect to consumers in a new way to make its low cholesterol message memorable. We created a campaign of over thirty :15 spots that we tied in to specific program story lines. Engaging, attention getting and connecting to  loyal consumers like nothing Cheerios had ever seen before. The spots were inexpensive by design, fun and timely. The media plan for multiple :15s  was created to accomodate the creative idea and won AdWeeks Media Plan of the Year. The campaign was credited with giving Cheerios it's first market share gain in more than two years.