Continuing Education: Online Advertising Portfolio. Instructors / Creative Directors: Rich Pels, Neil Raphan
JUNE 18 - AUG 27
Richard Pels, Creative director, writer
Neil Raphan, Creative director, art director
ONLINE Continuing Ed - Advertising Portfolio
This School of Visual Arts course is designed to help you create a professional advertising portfolio, without having to commute every week to midtown New York.
This is a 10-week online course. In that time you'll learn the best ways to think creatively and conceptually, how to strengthen and execute your ideas, and how to prepare your work to be shown digitally for your portfolio. The goal? Getting a great job as an art director or copywriter.
Why take an Online Ad Portfolio Class?
This course is for those who want to improve or begin their art director or copywriter portfolios and careers. Ideas will be taken from concepts to layouts to executions in all forms of media. Digital, social, printed, outdoor, ambient, guerrilla and any other form of messaging that can enhance the creative idea will be explored.
Good ideas will be guided into campaigns. Writers will learn to write better and art directors will learn to art direct better.
Attend live remote sessions and get guidance and critique by two award-winning Creative Directors.
We use a combination of the best technology for online learning, including Zoom, our Canvas portal, and additional collaborative methods. Students can attend and interact in live online classes and also view course materials and presentations at a time of their choosing. Each week, there will be an assignment to create an ad campaign for a product, service, or cause-related event/company. The assignments we choose will allow students to show work for a variety of products and services in a wide range of media to help diversify your advertising portfolio.
Our discussions and reviews will bring the best out of your advertising ideas across printed and digital platforms. If unable to attend a session, your work will still get reviewed, and the critique and advice will be available online from our video recorded class sessions.
Our reviews of your ideas combine real-world experience at many of New York's top creative ad agencies with years of teaching experience at SVA in NYC.
Throughout our careers, we've always made time to give back and teach. Our classes continually evolve as the industry evolves. We focus on ideas first, in any manner you can express them. Then we dig deep into your ideas to give direction. This is not a 'that's a good ad/that's a bad ad' class. Students deserve more than that--we strive to not only advance your work but to recognize how you think and nurture you along so your approach continually gets better. Generally, students leave with several final campaigns for their portfolios.
Who takes this class?
Anyone interested in pursuing a creative career in advertising as an art director or copywriter. Or current Jr art directors and copywriters looking to improve their advertising portfolios. We've had students from varied locations providing an eclectic mix of ideas: New York City, Brooklyn, Chicago, Ohio, Minnesota, Vancouver, Japan, Los Angeles, Seattle, Pennsylvania, Washington, DC, Rochester, Hoboken, and more.
In addition to creating ads, each week we will discuss relevant topics and news related to advertising and building your portfolios. For example; discussions of current and past creatively awarded advertising campaigns, how to see things differently, enhancing stock imagery, options to put your portfolio online, job-seeking tips, interview tips, top 20 agencies, pre-recorded videos, media relevance, and more.
The School of Visual Arts Continuing Education department is grounded in the school's heritage of conceptual and innovative advertising, and big ideas that can integrate across all media. SVA continues to launch and enhance the careers of countless copywriters and art directors.
Instructors/Creative Directors: Neil Raphan, Rich Pels.
Agency experience: Saatchi & Saatchi, BBDO, DDB, Scali.
Combined Awards: One Show Golds, Best of Show, Cannes Lions, Clios,
Art Director's Club, Effies, Ad Club of NY, CA Annual, Mobius.
“Thank you so much… This SVA class was incredible for me, for my goals.
I'm so happy to have some fresh work to show off soon.”
Sample session screens: Online Advertising Portfolio course
SVA Advertising mantra